MARKETING AUTOMATION

MARKETING AUTOMATION WITH AXIA DIGITAL

 

Marketing automation is one of the cornerstone features in modern retail. AXIA Digital works with a range of tools to help clients achieve the best results implementing marketing automation solutions. With AXIA Digital, retailers can:

  • Personalise customer experience, improve conversions and increase sales
  • Reach audiences with personalised multichannel campaigns
  • Engage customers at the right points in their journeys with real-time insights.

CUSTOMER PROFILING FOR BETTER RESULTS

Relying on tools recommended by AXIA Digital, clients can create super profiles for all leads, making it easier to improve targeting with automated data collection and analysis. Retailers can easily capture and use all website and multichannel activity to enhance customer profiles, leading to even higher accuracy. With the use of the Marketing Automation Platform suggested by AXIA Digital, retailers can analyse on-domain browsing history, collect personal data, purchase data, online behavioural data, response rates and other data sets to improve customer profiling, leading to higher conversions and more sales.

CONTEXTUAL PERSONALISATION FOR HIGHER SALES

Leveraging AXIA Digital’s expertise, retailers can develop systems for contextual personalisation responding to customers’ different contexts at any given time, leading to building stronger and more satisfying relationship and increasing customer loyalty. AXIA Digital can help deliver personalised data-driven content relying on real-time behavioural data applied to individual consumer profiles. AXIA Digital’s dynamic content tools assist retailers in matching the right message to the right time to deliver effective contextual marketing across channels. The team can also help tailor visitor experience on websites and deliver email campaigns to recently browsed products. Working with AXIA Digital, customers can deliver the right content at the right time to the right audience, leading to higher sales.

BEHAVIOURAL RETARGETING FOR IMPROVED MARKETING

AXIA Digital’s proprietary tracking tags enable tracking and gathering on-domain browsing data in real time which can later be used to feed into super profiles for both identified customers and anonymous visitors. The company developed easy-to-use workflows which retailers rely on to analyse and define audiences based on behaviours, actions, history or CRM profile data. Working with AXIA Digital, retailers can then use these insights to retarget audiences at different points in their journeys and in lifecycle campaigns defined in the system. This approach allows to group and treat audiences differently, therefore increasing the return on automated marketing efforts in retail. Some of AXIA Digital’s customers managed to identify high performers, target customers with similar profiles and design successful retention campaigns.

CAMPAIGN MANAGEMENT FOR MARKETING AUTOMATION

Working with AXIA Digital, retailers can streamline their marketing automation efforts by using a single platform for all outbound marketing. This is how clients can react and reinforce communication across channels. With assistance from AXIA Digital, retailers can easily set up complex communication streams and design lifecycle campaigns, including email, SMS, push notification, social media, website and more. AXIA Digital recommends tools that give extra flexibility and a range of functions to create, personalise, test, launch and optimise campaigns in automated marketing. Clients report improved production efficiency when working with AXIA Digital, freeing up more precious time for strategy.

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