WEB-TO-STORE PLATFORM BRIDGE
INCREASE IN-STORE TRAFFIC AND DRIVE MORE OFFLINE SALES WITH AXIA DIGITAL
AXIA Digital presents BRIDGE, a fully integrated online-to-offline marketing platform that enables brands and retail networks to capture local website and mobile traffic and convert it into in-store sales.
DISCOVER BRIDGE WITH AXIA DIGITAL
HOW THIS SOLUTION CAN HELP
Acquire more and better traffic
Engage with local audiences
Convert online visitors to customers
Manage and optimise online visibility
BENEFITS OF USING BRIDGE
BRIDGE allows retailers to manage all location data and content through a single platform and ensure that all data and information is always up to date. Retailers retain control while empowering local employees to manage content through a set of roles and permissions. AXIA Digital’s clients often use the in-built CRM system to engage with incoming leads streaming through add-on conversion modules. Further, clients can also track and evaluate individual store performance and gather actionable insights through a range of dashboards offering local, regional, and global perspectives..
With BRIDGE Store Locator, it’s easier for shoppers to find local stores of their favourite online shops. Retailers who would like to implement a Store Locator, Dealer Locator or a Where-to-buy solution should turn to AXIA Digital and BRIDGE for help. The recommended solution creates a seamless customer experience in which shoppers can automatically locate stores or search for locations nearby. The in-built search engine can be customised using different filters and settings to match services on offer and can be further integrated with websites and Facebook pages.
BRIDGE makes it easier to generate more traffic with the use of SEO-ready templates incorporating best practices and fully customisable branding. Retailers can easily integrate lead generation modules, such as contact or booking forms to convert online visitors into offline customers. Every template is SEO-optimised to guarantee local discoverability, improved search engine rankings and better positioning for local search queries.
Working with AXIA Digital and BRIDGE, retailers can raise brand awareness online locally via Google My Business and Google Maps. Even more visitors can learn about each website from local SEO-optimised listings appearing on Google My Business and Google Maps, including in the mobile application. Real-time listings reduce time needed to manually update and maintain information online up-to-date, and retailers can ensure that all listings are accurate through automated data quality functions built in the system.
AXIA DIGITAL PARTNERSHIP WITH BRIDGE
AXIA Digital has been working with BRIDGE since 2014 and carried out successful implementations for 9 CPG clients, including Carrefour, Go Sport, Dior, Sage and more.
“Partnership with BRIDGE happened because we needed a solution to solve our clients’ conversion problems, to help them increase their in-store sales through an online strategy”